tech trends question

1

After launching a new feature, LinkedIn noticed a 15% increase in profile views but no significant change in job applications through the platform. How would you measure the success of this feature and determine its impact on user behaviour?

2

Despite a successful marketing campaign, Netflix is seeing more new sign-ups but also a higher number of cancellations in the first month. What steps would you take to understand the reasons behind the increased cancellations?

3

Twitter observed a 7% increase in tweet volume but a 9% decrease in user engagement (likes, retweets, comments). What metrics would you use to diagnose this issue and what actions might you suggest?

4

During a promotional event, Etsy attracted more visitors to the site, but fewer of them are completing purchases. What metrics would you analyze to understand this issue?

5

Facebook's new group feature is being used by many users, but overall engagement within the groups is low. What metrics would you consider to assess the feature's impact?

6

TikTok saw a 25% growth in video uploads but a 10% decrease in user retention rates. What metrics would you use to analyze the success of their content strategies?

7

Snapchat's daily active users increased by 8%, but its average revenue per user (ARPU) decreased by 2%. How would you investigate the cause of this discrepancy?

8

What metrics would you use to measure the success of a new recommendation algorithm on Pinterest?

9

Amazon's Alexa device sales increased by 30%, but voice assistant usage decreased by 5%. How would you determine the reason behind this unexpected outcome?

10

A new feature on Dropbox resulted in a 15% increase in user engagement, but a 4% decrease in storage upgrades. How would you analyze this trade-off?