How to use Google Ad

1. How to create a campaign

How to Set Up and Run your First Google Ads Campaign - Google AdsGoogle Business

• Add your business info

• Select your campaign goal

  • Choose your primary conversion goal like driving sales, generating new leads, or building brand awareness. We’ll hone in on the right campaign types to help you reach your goal.

  
• Set up bidding:

  • Select "Conversion" or "Conversion Value."

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2. How to select a target audience

Add age targets

1. In the account tree view, select the ad group where you'd like to add the age.

2. Select Keywords and Targeting > Ages in the type list.

3. Click Add age.

4. Select an age range from the drop-down menu in the edit panel.

5. Optional: Edit the bid, bid adjustment, final URL, or status.

• Use the Keyword Planner for research: Learn more here.

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3. How to spend ₹500 efficiently on Google Ads

Spending ₹500 efficiently on Google Ads requires a well-planned strategy to maximize the return on investment (ROI)

Spending ₹500 efficiently on Google Ads requires a well-planned strategy to maximize the return on investment (ROI). Here’s how you can do it:

1.Define Your Goals

• Lead Generation: Focus on clicks and conversions.

• Brand Awareness: Prioritize impressions and reach.

• Sales: Use dynamic ads and shopping campaigns.

2. Target the Right Audience

• Use geo-targeting to focus on specific locations.

• Narrow down by demographics, interests, and behaviors.

• Utilize remarketing to target users who previously interacted with your brand.

3. Choose the Right Campaign Type

• Search Ads: Effective for intent-driven searches (e.g., "buy shoes online").

• Display Ads: Best for brand awareness and visual promotions.

• Shopping Ads: Ideal for e-commerce businesses.

• Video Ads: Use YouTube ads for engagement.

4. Optimize Bidding Strategy

• Use manual bidding initially to control costs.

• Switch to enhanced CPC or Target ROAS for performance-based optimization.

• Set daily budgets for each campaign to ensure you don’t overspend.

5. Leverage Keywords

• Focus on long-tail keywords (e.g., "affordable web hosting services") to reduce competition and CPC.

• Regularly review and adjust negative keywords to exclude irrelevant traffic.

• Use Google Keyword Planner to find cost-effective keywords.

6. Test Ad Copy and Creatives

• Run A/B tests for ad headlines, descriptions, and visuals.

• Highlight unique selling points (USPs), offers, or discounts.

• Use responsive search ads to automate ad variations.

7. Optimize Landing Pages

• Ensure landing pages are fast, mobile-friendly, and aligned with ad content.

• Include clear calls-to-action (CTAs) and contact forms.

• Use analytics to track and improve conversion rates.

8. Monitor Performance

• Use Google Ads tools to track click-through rates (CTR), cost-per-click (CPC), and conversion rates.

• Pause low-performing ads and reallocate budgets to successful campaigns.

• Set up Google Analytics to measure overall ROI.

9. Allocate Budgets Wisely

• Start with smaller daily budgets for different campaigns.

• Focus on high-performing campaigns after initial results.

• Dedicate a portion to remarketing for higher conversion rates.

10. Leverage Extensions

• Use ad extensions like site links, call buttons, and location information to enhance ad visibility.

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4. If you spend ₹500, how many users will see the results?

• Search Ads: These typically operate on a cost-per-click (CPC) model, with an average CPC in India ranging from ₹20 to ₹150.The Media AntWith ₹500, you could potentially receive approximately 3 to 25 clicks.

• Display Ads: These often use a cost-per-thousand-impressions (CPM) model, with an average CPM in India between ₹50 and ₹500.ccalculator.co.in -With ₹500, your ad could be shown approximately 1,000 to 10,000 times.

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5. Top 5 Dos and Don’ts for Google Ads

Dos

• Track and analyze performance.

• Utilize the Keyword Planner.

• Test and measure results consistently.

Don’ts

1. Don’t rely solely on keyword popularity metrics.

2. Don’t stop testing—experiment with ads, keywords, and landing pages.

3. Don’t neglect mobile users.

4. Don’t dismiss responsive ads.

5. Avoid SKAGs (Single Keyword Ad Groups).

More resources:

• 20 Dos and Don’ts for Success

• 10 Dos and 10 Don’ts

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6. How to improve Google Ads

• Research your keywords: Use tools to find relevant, high-performing keywords.

• Write compelling ad copy: Create ads that grab attention and resonate with your audience.

• Use ad extensions: Add extra details like callouts or site links to improve visibility.

• Test and optimize: Continuously test different ad elements and refine them based on performance.

Additional resource: LinkedIn Article on Improving Google Ads

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